Ghostwriting: One Size Never Fits All

In ghostwriting, as in institution tailoring, never expect a one-size-fits-all approach. Here's how I define this term: I do most of the wordsmithing; you (the author) get all the credit.
As a work-for-hire arrangement (versus a shared-risk or royalty-based agreement),
a ghostwriting coming works well if you have the ideas, want the credibility, but fall short in terms of time... Or talent... Or patience.

In my experience, one ghostwriting scheme rarely duplicates another, therefore don't expect one coming to fit every situation. Just like clothes on the store rack, not every one fits you. Ideally, you "order" your books exactly tailored to your needs.

Anthology

To give you an idea about customized ways a ghostwriter might work with you, here are some examples.

Case Study: create Articles via Telephone Interviews

A very respected speaker knows writing isn't her strong suit, yet organizing her thoughts clearly comes naturally. Working with a ghostwriter matched her verbal talents beautifully--she verbalized her ideas and I transposed and revised them into polished written form.

To begin the ghostwriting process, she would jot down the frame for her article, then make notes about article and examples needed in each section. Next, she'd call me. Over the phone, she'd talk through all the points in her frame and, as I typed what she said, I'd ask clarifying questions. After determining the distance and style of articles the targeted publication used, I'd take her ideas and lay down a first draft that was close to 95% perfect and on target. We'd discuss the wording nuances that she preferred, I'd furnish a second draft, we'd tweak it once more, and voila!--she'd have a well-written description perfect with her byline and ready to send off.

The inexpressive to success for telephone interviews: Clearly knowing your message and how to logically bring readers to your desired conclusion. As a follow of reading your article, people would know what to think, do, believe, or remember--a noble goal for any written piece.

Case Study: establish from Marketing Pieces

Another client sent me clippings of columns from the weekly community publication she wanted to submit to. I studied them to get a sense of length, style, tone, use of subheads, bios, and sidebars. She directed me to article on her website and sent me her promo materials. After brainstorming discrete angles for the article, I recommend a theme and drafted a piece that met all the criteria. Together, we discussed changes, I delivered a second draft and, with a bit more fine-tuning, she had an description that "fit" perfectly--one she could submit with pride.

The inexpressive to ghostwriting theme-based articles: Brainstorm the theme together ahead of time and make sure it's agreeable to both. If you settle later you don't like the theme, get ready to take extra time to rework it and possibly jeopardize deadlines.

Case Study: regain Articles from Published Books

Here's an additional one coming to ghostwriting. Ferret out article from chapters in an author's published book and rewrite discrete segments as articles. One client gave me free rein to pick the subject and scope of the description from her book about parenting. I'd give it a theme and texture that reflected the author's style and fit into most magazines' guidelines. I made sure the description discussed a single stand-alone subject from starting to end--all within a 300-word limit. The resulting quick-read articles, which were submitted to magazines and published in the author's ezine, drew concentration to her book and led to more sales.

The inexpressive to excerpting book chapters as articles: Resist the temptation to bite off too much article for one article.

Customizing in the Manuscript World

Especially when it comes to manuscripts, one size never fits all. You may reconsider a producing an anthology to be a cookie-cutter approach, but each episode within it has a dissimilar voice, style, and cadence.

The article for ghostwritten books have come to me through one of the following vehicles (or a combination of them):

o Scheduled telephone meetings structured to convey article one episode at a time, followed by reviews back and forth in the middle of the author and me

o Seminar tapes or transcripts adapted into episode formats

o Material previously published for a variety of purposes (e.g., articles, written speeches, marketing materials, etc.) and rewritten for the book's purpose

o Already published article by the same author, but organized into a dissimilar format with a new twist

As an example, the article for Robert Shemin's book 40-Day Plan for Success combined transcripts from seven Cds recorded while a weekend consulation with a hands-on workbook created six months previously. The workbook has action Plans that are well grand to the objective of the new how-to book. In fact, I have reorganized his thorough consulation article and stories into some books, which have been published by national publishers.

When it comes to ghostwriting, elect one who knows how to adapt and maximize your expertise for the page--someone who takes time to understand your ideas and the purpose of your project. Then no one can ever impart your manuscript as "one size fits all."

Ghostwriting: One Size Never Fits All

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